Zalal Mowafaq Non-Alcoholic beverages manufacturing company

The Pamir Group of Companies is a major Afghan industrial and manufacturing conglomerate founded in 2002 by entrepreneur الحاج احمدشاه فقیری (Haji Ahmad Shah Faqiri). Headquartered in Herat, Afghanistan, the group spans multiple sectors including motorcycling assembly, non-alcoholic beverages, food products, and civic infrastructure development.

Overview of Sub-Companies & Brands

• Pamir Cyclet: Established in 2002 as the group's foundational venture, becoming a leading assembler and provider of two-wheelers in the country. 

• Zalal Mowafaq: Acquired in 2010 to expand output in mineral water and non-alcoholic drinks.

• Other Affiliates: Includes entities like Solar Etemad, Preform Fardad, and Pamir Lubricants.

Products & Services

• Beverages: Pamir Cola, fruit juices, nectars, energy drinks (like Party Energy and Hit), and purified mineral water.

• Vehicles: Diverse models of motorcycles tailored to local transport needs.

Social and Public Works

• Active nationwide distribution with branches spanning 34 provinces.

• Funded urban beautification and structural projects, such as the 29 Hamal square in Herat, alongside intersections in Kabul and local industrial squares