Marketing Manager

We are seeking an experienced, creative, and results-driven Marketing Manager to lead and develop the marketing operations of Popalzar Gold Factory. The successful candidate will be responsible for creating and implementing marketing strategies, managing digital marketing activities, strengthening our brand identity, and generating new business opportunities.

This role requires a proactive leader who can develop marketing plans, manage a team, oversee content creation, and work closely with the sales department to increase customer acquisition and revenue.

Develop and implement comprehensive marketing strategies aligned with the company's business goals.

Lead, manage, and coordinate the marketing team.

Plan and oversee digital marketing campaigns across Instagram, Facebook, WhatsApp, and other relevant platforms.

Strengthen Popalzar's brand identity and position the company as a trusted gold jewelry manufacturer in Afghanistan.

Oversee the creation of high-quality promotional content, including product photography, videos, advertisements, and marketing materials.

Identify new markets, potential customers, and business opportunities across Afghanistan.

Collaborate with the sales team to generate leads, attract new jewelry shop clients, and increase sales.

Conduct market research and analyze competitors, customer preferences, and market trends.

Develop marketing budgets, campaign plans, and performance reports.

Monitor campaign performance, social media growth, customer engagement, and lead generation.

Build and maintain relationships with customers, business partners, influencers, and relevant industry contacts.

Introduce innovative marketing ideas to increase brand awareness and support the company's expansion.

Bachelor's degree in Marketing, Business Administration, Communications, or a related field; relevant professional experience may also be considered.

Proven experience in marketing management, digital marketing, or brand development.

Strong leadership, communication, planning, and organizational skills.

Practical knowledge of social media marketing, paid advertising, content strategy, and analytics.

Experience managing marketing teams and coordinating creative projects.

Strong understanding of sales, customer acquisition, and business development.

Ability to develop marketing strategies and turn them into measurable business results.

Creative thinking, problem-solving abilities, and a results-oriented mindset.

Fluency in Dari and/or Pashto; English proficiency is an advantage.

Previous experience in jewelry, luxury goods, retail, or manufacturing is an advantage.