Senior SEO Specialist / SEO Strategist

We are seeking an experienced Senior SEO Specialist / SEO Strategist to manage and improve organic search performance across multiple websites.

This is not a basic SEO execution role. The selected candidate will be expected to independently identify SEO issues and opportunities, develop practical strategies, coordinate implementation with development and content teams, monitor performance, and improve organic visibility, qualified traffic, leads, and conversions.

The ideal candidate must have strong practical experience in technical SEO, on-page SEO, off-page SEO, local SEO, content strategy, analytics, indexing, and AI-powered search optimization.

• Develop and execute SEO strategies across multiple websites.

• Conduct technical SEO, on-page SEO, content, and competitor audits.

• Identify SEO issues, determine root causes, and prioritize improvements based on business impact.

• Perform keyword research, competitor analysis, content-gap analysis, and search-intent analysis.

• Develop keyword strategies for services, locations, customer journeys, and business objectives.

• Optimize titles, meta descriptions, headings, URLs, internal links, image alt text, page structure, and content relevance.

• Improve website architecture, crawlability, indexability, and internal linking.

• Identify and resolve issues related to:

  • Canonical tags

  • Redirects and redirect chains

  • 404 and HTTP errors

  • XML sitemaps

  • Robots.txt

  • Duplicate and thin content

  • Broken links

  • Structured data and schema markup

  • Crawl budget

  • Mobile usability

  • Page speed

  • Core Web Vitals

  • JavaScript rendering and indexing

• Perform SEO QA before and after website launches, redesigns, migrations, and major updates.

• Work with developers to resolve technical SEO, rendering, performance, indexing, and site-architecture issues.

• Monitor indexing and search performance using Google Search Console and Bing Webmaster Tools.

• Monitor keyword rankings, impressions, clicks, CTR, organic traffic, leads, and conversions.

• Create SEO reports and dashboards using Looker Studio or similar tools.

• Analyze competitors and identify opportunities related to keywords, content, backlinks, and authority.

• Support ethical link-building, digital PR, citation-building, and off-page SEO activities.

• Develop and manage local SEO strategies for location-based and service-area businesses.

• Optimize Google Business Profiles, local citations, NAP consistency, reviews, and location pages.

• Monitor major search-engine algorithm updates and assess their impact.

AI Search, AEO & Generative Search

The candidate should understand how SEO is evolving beyond traditional search results.

Responsibilities include:

• Optimizing content for AI-powered search and answer engines.

• Improving visibility across Google AI search experiences, Bing/Copilot, and other relevant AI discovery platforms.

• Applying Answer Engine Optimization (AEO) and Generative Engine Optimization principles where appropriate.

• Improving entity relevance, topical authority, structured content, and citation-worthy information.

• Optimizing content for featured snippets, direct answers, conversational searches, and long-tail queries.

• Monitoring changes in AI-driven search behavior and adapting SEO strategies accordingly.

Content & Authority Strategy

• Work with content teams to develop SEO-focused content strategies.

• Create content briefs based on keyword research, search intent, competitor analysis, and customer needs.

• Identify opportunities for landing pages, service pages, location pages, blogs, FAQs, and guides.

• Improve existing content based on SEO performance and search opportunities.

• Build topical authority around priority services and industries.

• Evaluate underperforming content and recommend optimization, consolidation, expansion, or removal.

Analytics & Performance

The candidate must be able to connect SEO activity to measurable business results.

Key metrics may include:

• Organic traffic

• Qualified organic traffic

• Keyword visibility

• Impressions

• Click-through rate

• Indexed pages

• Organic conversions

• Form submissions

• Phone calls

• Leads

• Conversion rate

• Qualified opportunities

The candidate should be able to explain what changed, why it changed, what action is required, and how it affects the business.

What We Expect

We are looking for someone who can take ownership of SEO, not simply complete assigned optimization tasks.

The successful candidate should be able to:

• Identify SEO problems independently.

• Determine root causes.

• Develop practical and strategic recommendations.

• Prioritize initiatives based on business impact.

• Coordinate with developers, designers, content writers, and marketing teams.

• Validate completed SEO changes.

• Monitor and measure performance.

• Communicate results clearly.

• Continuously improve organic search performance.

• Adapt strategies as search engines and AI-powered search platforms evolve.

Success in This Role

Performance will be evaluated based on improvements in:

• Organic search visibility

• High-value keyword rankings

• Website indexation

• Technical SEO health

• Local search visibility

• Qualified organic traffic

• Organic lead generation

• Conversion performance

• Content visibility

• Topical authority

• AI-search visibility

• Overall contribution of organic search to business growth

• Minimum 3 years of professional, hands-on SEO experience.

• Proven experience as an SEO Specialist, Senior SEO Specialist, SEO Strategist, Technical SEO Specialist, or similar role.

• Strong knowledge of:

  • Technical SEO

  • On-page SEO

  • Off-page SEO

  • Local SEO

  • Keyword strategy

  • Content optimization

  • Search intent

  • Crawling

  • Rendering

  • Indexing

  • Search ranking systems

• Strong experience with:

  • Google Search Console

  • Google Analytics 4

  • Bing Webmaster Tools

  • Semrush

  • Ahrefs

  • Screaming Frog

  • Google Keyword Planner

  • Google PageSpeed Insights

  • Lighthouse

• Strong understanding of HTML and basic web technologies related to SEO.

• Experience with metadata, canonicalization, redirects, HTTP status codes, XML sitemaps, robots.txt, structured data, schema markup, internal linking, and website architecture.

• Understanding of JavaScript SEO and modern rendering technologies.

• Knowledge of client-side rendering, server-side rendering, and static-site generation is preferred.

• Strong analytical and problem-solving skills.

• Ability to prioritize SEO initiatives based on effort, impact, and business value.

• Strong communication and reporting skills.

• Ability to communicate technical SEO recommendations clearly to developers and non-technical stakeholders.

• Ability to manage multiple websites and priorities simultaneously.

Preferred Experience

Experience in one or more of the following areas is preferred:

• B2B companies

• Technology companies

• MSPs

• Professional services

• Local or service-based businesses

• WordPress

• React or Next.js websites

• Website migrations and redesigns

• Google Tag Manager

• Looker Studio

• Conversion tracking and attribution

• CRM-based lead tracking

• Multi-location or service-area SEO

SEO automation, APIs, or data-analysis workflows

Interested candidates should submit their CV/Resume to: careers@afgtech.com

The email subject line must be: SEO Specialist 

Please ensure your application clearly highlights your relevant experience and qualifications.

⚠️ Note: This position requires the qualifications listed above. If you do not meet the essential requirements, we kindly ask that you do not apply.