Manager – Customer Value Management (CVM)

The Manager – Customer Value Management (CVM) is responsible for maximizing customer lifetime value through customer acquisition, retention, loyalty, upsell, cross-sell, and revenue growth initiatives. The role leads the design and execution of targeted campaigns, customer segmentation strategies, and data-driven marketing programs to improve customer engagement, reduce churn, and increase profitability across all customer segments.

CVM Strategy & Planning

• Develop and implement CVM strategies aligned with commercial and business objectives.

• Drive customer lifecycle management across acquisition, onboarding, usage, retention, and reactivation stages.

• Establish customer value propositions for different market segments.

• Support achievement of subscriber growth and revenue targets.

Customer Segmentation & Analytics

• Develop customer segmentation models based on usage, value, behavior, and demographics.

• Analyze customer trends and identify opportunities for revenue growth.

• Monitor customer lifecycle performance and recommend optimization initiatives.

• Utilize analytics to support business decisions and campaign effectiveness.

Retention & Churn Management

• Develop and implement churn reduction strategies.

• Monitor churn indicators and design proactive retention campaigns.

• Identify at-risk customers and execute targeted retention activities.

• Measure retention performance and continuously improve effectiveness.

Revenue Growth & Campaign Management

• Design and execute upsell, cross-sell, and customer activation campaigns.

• Develop personalized offers to increase customer engagement and ARPU.

• Manage promotional campaigns across prepaid, postpaid, broadband, and digital services.

• Monitor campaign performance and optimize ROI.

Customer Lifecycle Management

• Manage customer journeys and lifecycle programs.

• Ensure seamless customer experiences across all touchpoints.

• Collaborate with Product, Digital Services, Marketing Communications, and Customer Experience teams.

• Support customer loyalty and reward programs.

Data Driven Marketing

• Leverage customer analytics and BI insights for targeted campaign execution.

• Work closely with BI and Data Analytics teams to enhance customer understanding.

• Develop dashboards and KPIs to measure customer behavior and campaign performance.

• Use predictive analytics to identify opportunities and risks.

Stakeholder Management

• Collaborate with Commercial, Sales, Product, Digital, Finance, Technology, and Customer Care teams.

• Coordinate with external vendors and campaign partners when required.

• Ensure timely execution of cross-functional initiatives.

Reporting & Performance Management

• Prepare regular CVM performance reports for senior management.

• Track customer base growth, retention, campaign effectiveness, and revenue impact.

• Present insights and recommendations to support strategic decision-making.

• Maintain accurate forecasting and performance tracking.

Budget Management

• Manage CVM campaign budgets and resources.

• Monitor marketing investments and campaign ROI.

• Ensure efficient allocation of resources to achieve objectives.

Education

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Telecommunications, or a related field, MBA or Master's degree is preferred.

Experience

• Minimum 6-8 years of experience in CVM, Marketing, Commercial, Analytics, or Telecommunications

• Experience in telecom customer lifecycle management is highly preferred.

Technical Skills

• Customer Value Management (CVM)

• Customer segmentation and profiling

• Campaign management

• Churn analysis and retention strategies

• Revenue management

• Telecom commercial analytics

• SQL and database knowledge

• BI tools (Power BI, Tableau, Qlik)

• Advanced Microsoft Excel

• Marketing automation platforms

Leadership Competencies

• Strategic thinking

• Commercial acumen

• Customer-centric mindset

• Analytical thinking

• Problem-solving

• Project management

• Stakeholder management

• Leadership and coaching

• Communication and presentation skills

• Results orientation

Key Performance Indicators (KPIs)

• Customer retention rate.

• Churn reduction percentage.

• ARPU growth.

• Customer Lifetime Value (CLV) improvement.

• Campaign ROI.

• Incremental revenue generated through CVM initiatives.

• Customer engagement and usage growth.

• Reactivation success rate.

• Achievement of subscriber and revenue targets.

Interested Afghan Nationals can send their applications and resumes (with three valid references) by Oct 18, 2026.

Please mention the name of the position and the reference # you are applying for in your email subject line.

Applications received after the deadline and those that do not meet the requirements mentioned above will not be considered.

Only shortlisted candidates will be contacted for the interview(s).

Should you not hear from us within 14 (fourteen) days from the closing date of this advertisement, you may consider your application to be unsuccessful.