Coordinator – CVM BTL Campaigns

The Coordinator – CVM BTL Campaigns is responsible for planning, executing, and monitoring below-the-line (BTL) customer engagement campaigns aimed at increasing customer acquisition, retention, usage, loyalty, and revenue. The role combines Customer Value Management (CVM) strategies with on-ground marketing activities to enhance customer experience, strengthen brand engagement, and achieve commercial targets across all customer segments.

CVM Campaign Planning & Execution

• Develop and execute BTL campaigns aligned with customer lifecycle and commercial objectives.

• Implement customer acquisition, retention, reactivation, and loyalty initiatives through field marketing activities.

• Coordinate targeted campaigns for prepaid, postpaid, data, digital, and enterprise customers.

• Ensure successful deployment and execution of campaigns across all regions.

Customer Engagement & Activation

• Design customer engagement programs to increase product adoption and usage.

• Organize customer activations, roadshows, promotional events, and community outreach initiatives.

• Drive awareness of new products, promotions, and loyalty programs.

• Enhance customer interaction and experience through direct engagement activities.

Retention & Loyalty Programs

• Support the implementation of customer loyalty and retention programs.

• Execute churn prevention initiatives targeting high-value and at-risk customers.

• Manage customer reward campaigns and special promotional events.

• Monitor customer participation and campaign effectiveness.

Usage Stimulation & Revenue Growth

• Develop BTL initiatives to stimulate voice, data, digital, and VAS usage.

• Support upselling and cross-selling activities through targeted field campaigns.

• Identify opportunities to improve ARPU and customer lifetime value.

• Coordinate promotional activities to drive revenue growth.

Regional Campaign Coordination

• Work closely with regional sales and marketing teams to implement campaigns.

• Ensure consistency of campaign execution and branding standards nationwide.

• Monitor field activities and provide guidance to regional teams.

• Facilitate timely distribution of campaign materials and resources.

Vendor & Agency Management

• Coordinate with activation agencies, event organizers, promoters, and vendors.

• Monitor vendor performance and campaign quality.

• Ensure compliance with company standards and contractual requirements.

• Verify campaign deliverables and associated costs.

Performance Monitoring & Reporting

• Track campaign KPIs including customer acquisition, retention, participation, and revenue impact.

• Prepare post-campaign evaluation reports and business impact assessments.

• Analyze customer feedback and campaign effectiveness.

• Provide recommendations for future campaign improvements.

Cross-Functional Collaboration

• Collaborate with Product, Digital Services, BI Reporting, Communications, Sales, and Customer Care teams.

• Support integrated marketing campaigns and product launches.

• Ensure alignment between CVM objectives and field execution activities.

• Participate in commercial planning and campaign development sessions.

·         Bachelor's Degree in Marketing, Business Administration, Communications,  Telecommunications, or a related field.

·         Minimum 4-6 years of experience in CVM, BTL Marketing, Customer Engagement, Campaign Management, or Telecommunications.

• Telecom industry experience is highly preferred.

Interested Afghan Nationals can send their applications and resumes (with three valid references) by Oct 10, 2026.

Please mention the name of the position and the reference # you are applying for in your email subject line.

Applications received after the deadline and those that do not meet the requirements mentioned above will not be considered.

Only shortlisted candidates will be contacted for the interview(s).

Should you not hear from us within 14 (fourteen) days from the closing date of this advertisement, you may consider your application to be unsuccessful.